With a generation of young adults losing interest in large investment products, it seems like there is a massive pressure on the car industry to shift from current business model. One of the early service that is dealing with this sift is Zipcar.
Zipcar changed the game by turning driving into a service. Anyone that signs up to a membership can have access to Zipcars and use it as their own. Similar services are popping up around the world and it is gaining popularity.
One reason for this paradigm shift may be due to the increasing population density around the world. Driving in cities are full of stress. Drivers are always facing parking problems, congestion and possibly other issues.
So will car personal ownership shrink significantly as city dwellers increase in number? And if so, what will be the consequence of this shift? What will happen to existing cultures such as personalization of cars? What kind of behavioral change can we expect?